E-commerce & Retail
Pre-sales advice, order self-service, returns handling and catalogue enrichment.
Where the opportunity is
Retail and eCommerce operations lose margin in two predictable places: pre-sales questions that go unanswered until the buyer has moved on, and post-sales status enquiries that occupy a support team without adding value. Both are addressable from catalogue and order data you already hold.
What operators tell us
Sector-specific constraints, rather than a generic list of business problems.
- Pre-sales questions go unanswered outside business hours and the sale is lost.
- "Where is my order" enquiries dominate the support queue.
- Catalogue content is thin or inconsistent across thousands of products.
- Stock and orders are reconciled by hand between the store and the back office.
- Returns handling is manual and inconsistent.
What we would actually build
Concrete workflows for this sector. Each is a bounded job with a measurable result.
Pre-sales shopping assistant
Answers specification, sizing, compatibility and availability questions from catalogue data, and recommends within your actual stock.
Order status self-service
Resolves status, tracking and delivery questions directly from your order and carrier data, in conversation.
Returns and exchange handling
Applies your returns policy, issues the authorisation and triggers the process without an agent.
Catalogue content generation
Produces consistent descriptions and metadata from specification data across a large catalogue, under review.
Store to back office integration
Keeps orders, stock and customer records consistent with idempotent, monitored, reconciled integration.
Abandoned journey recovery
Re-engages abandoned carts with context-relevant follow-up rather than a generic discount.
What changes operationally
Realistic operational changes. We measure the specific numbers for your business rather than quoting industry averages.
- Buyer questions answered at the moment of intent, including out of hours
- Status enquiries resolved without occupying the support team
- Consistent catalogue content across the full range, not just top sellers
- Stock and order data reconciled by the system rather than by hand
Where operators in this sector start
AI-Powered Customer Support
Resolve the repetitive majority of enquiries from approved content, around the clock.
ExploreWhatsApp Business Automation
Sales, support, bookings and notifications on the channel your customers already use.
ExploreEmail Marketing Automation
Behaviour-triggered sequences with content production and consent enforced in the sending path.
ExploreWhat we have built in this area
Our own commercial products and delivered project work. We do not publish client outcomes we cannot evidence.
E-commerce & Retail — FAQs
Will it recommend things we do not have in stock?
No. Recommendations are constrained to live catalogue and stock data, which is the point of grounding it in your systems rather than general product knowledge.
Does it work with Shopify or WooCommerce?
Yes, through their APIs for catalogue, order and customer data, and we also build on custom commerce platforms.
Can it handle returns without an agent?
Within your policy, yes: authorisation and process initiation. Exceptions and goodwill decisions escalate to a person, by design.
Services we apply here
AI Chatbots & Conversational AI
Conversational systems that answer from approved content, take real actions and hand over cleanly.
Read moreAI for Customer Support
Support automation that resolves from approved content, assists agents and escalates with context.
Read moreAI for Marketing & Customer Engagement
Segmentation, content production and lifecycle messaging grounded in your data and brand rules.
Read moreGenerative AI Development
LLM-powered applications and copilots grounded in your content, with evaluation before launch.
Read moreWeb & eCommerce Development
Websites and online stores built for conversion, performance and the people who maintain them.
Read moreAPI Development & System Integration
Documented APIs and integration layers that keep your systems consistent without manual re-entry.
Read moreData Engineering & Enterprise Technology
Pipelines, warehouses, dashboards and database work that make reporting consistent and fast.
Read more