Web & eCommerce Development
Websites and online stores built for conversion, performance and the people who maintain them.
What this is
We build on the platform that fits your operation rather than the one we prefer to sell. For most catalogues a well-built Shopify or WooCommerce store is the right answer; where the commercial model is unusual, a custom storefront is. Either way, performance and maintainability are not treated as a later phase.
When teams call us about this
If more than one of these is familiar, there is usually a case worth scoping.
- The site looks acceptable but loads slowly and converts poorly.
- Updating a product or a page requires a developer.
- The store cannot express your pricing, bundling or shipping rules.
- Stock and orders are reconciled by hand between the store and the back office.
What this covers
Each item below is part of this service line. Where an offering needs a specialist partner, it is marked as such rather than implied.
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Website development
Marketing and corporate sites with a content model your team can run.
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eCommerce development
Full storefronts covering catalogue, checkout, payments, fulfilment and returns.
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Shopify development
Theme development, app integration and custom storefront work.
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WooCommerce development
Custom WooCommerce builds, extensions and performance work.
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WordPress development
Custom themes, blocks and plugins, built to survive core updates.
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Website performance optimisation
Core Web Vitals, caching, asset and image work on an existing site.
What you receive
Artefacts that end up in your repositories and your cloud account, not locked inside our team.
- Responsive storefront or website built mobile-first
- Content model your team can edit without a developer
- Payment, shipping and tax configuration for your markets
- Catalogue, pricing and inventory integration with your back office
- Core Web Vitals work: image optimisation, caching, layout stability
- On-page SEO foundation, structured data and sitemap
- Analytics and conversion tracking, configured after a privacy review
- Editor training and documentation
Typical engagements
The shapes of work we are asked for most often in this area.
Replatforming a store
Moves a catalogue to a maintainable platform with redirects preserving search rankings.
Custom commerce rules
Supports pricing, bundling or quotation models standard checkouts cannot express.
Performance recovery
Fixes a slow site measurably rather than rebuilding it from scratch.
Content-managed marketing site
Lets marketing publish and test without a development queue.
How we run it
Discovery
Catalogue, commercial rules, integrations, content model and migration scope.
Design
Component-level design covering key templates and states, reviewed on real content.
Build
Templates, content model, integrations and checkout, with staging review.
Migration
Content, product and URL migration with a redirect map tested before launch.
Launch
Performance budget verified, analytics confirmed, monitoring in place.
Support
Post-launch monitoring, then optional retainer for maintenance and growth work.
Products we built and sold
Our own commercial platforms, built with this engineering stack. These are products, not client references.
RideOn
A ride-hailing and fleet management platform, now with agentic dispatch, driver support and demand intelligence.
View product Multivendor marketplaceUniBooker
A configurable multivendor service-booking marketplace with agentic onboarding, matching and support.
View product Classifieds marketplaceClassify
A classifieds marketplace with agentic listing creation, moderation and buyer-seller matching.
View productWeb & eCommerce Development — FAQs
Including the questions where the honest answer is "it depends", and what it depends on.
Which platform should we use?
For most catalogues, Shopify or WooCommerce done properly. Custom is justified when your commercial model genuinely does not fit a standard checkout. We recommend based on your catalogue and operations, not on build hours.
Will a replatform lose our search rankings?
Not if migration is handled properly. We build and test a URL redirect map before launch and monitor crawl and index coverage afterwards.
Can our team edit the site?
Yes. A content model your team can actually use is part of the build, with training and documentation on handover.
Can you fix our existing site instead of rebuilding?
Often, yes, and it is usually the better value. We audit first and tell you whether targeted work or a rebuild is the sounder investment.
Services that pair with this
Custom Software Development
Applications shaped around how your business actually works, not around a product roadmap.
Read moreMobile App Development
Cross-platform and native mobile applications, shipped through the stores and maintained after.
Read moreCloud, DevOps & Infrastructure
Infrastructure as code, CI/CD pipelines, containerisation and monitoring you can operate yourself.
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